Buck the Trend: Going Platinum

With “Blonde” being the number 3 hair trend of the Fall season, according to Elle, I thought I should forewarn women of the damage that ensues once you go bleach blonde, from my personal experience. Yes, I used to be bleached blonde. “Platinum” if you will. It was absolutely awesome—blondes DO have more fun—but it wreaked havoc on my strands and would have wreaked havoc on my bank account, too, if I weren’t working in the salon! Below is my Before & After: sleek platinum locks (circa July 2011) to tousled natural waves (circa October 2012)

If you’re an avid Twitter bug, then I’m sure you’ve heard of OscarPRGirl, aka Erika Bearman. She is the Director of Communications for Oscar de la Renta, and is fawned over as she Tweets the goings-on within de la Renta’s design atelier. Last week, Bearman took the plunge and underwent a total transformation going from an espresso brunette to icy pale blonde. Vogue documented her whole experience here.

Undergoing this drastic of a change does much more than just change your outward appearance. Once the bleaching agent is applied, it penetrates the hair shaft in order to alter and strip your strands’ natural color. The chemicals force open your strands’ cuticle scales making your hair more porous, meaning that your hair won’t hold color as well and moisture as well as it did before. If you’ve ever heard a stylist say, “My hair drops color quickly” or “My ends feel like straw” it’s typically because they have bleached their hair at one point or another and they are facing the aftermath.

With platinum locks come a platinum price: the ultimate upkeep. After you’ve undergone the process, you will face maintenance in the most costly ways: moisture treatments, non-color depositing products, non-yellowing products, altering your shampooing habits (decrease to help retain moisture), frequent root touch ups depending on hair growth, salon trips for toner touch ups, etc.

Things to Consider Before Heading to the Salon:

1. Realize that it’s a Commitment

Talk about Maintenance!! Transforming your look to this near-zero pigment is difficult to maintain. Shampoos, hairsprays, gels, and oils can all cause yellowing or brassiness to occur. Be diligent when buying products—look for clear liquids and gels with NO pigment. Expect to make occasional trips to the salon for a toner treatment in-between full dye jobs to keep your look icy—not brassy.

2. It’s a Financial Investment

If your hair grows quickly, be prepared to be shelling out cash to maintain your tresses. As I would get my roots done at my former salon employer, I would ask how much my appointment would cost as a paying customer. I was astounded to learn that women actually pay upwards of $400 to have their strands professionally stripped of all pigment! Granted, I was working at an upscale fashion-forward downtown salon, but know that the upkeep and initial appointment may cost more than you think.

3. It’s Damaging to Your Strands

“Once you bleach […] you’ve altered the strength of your hair, making it weaker. If you add blow drying and styling on top of bleaching, you can really damage your ‘do, causing hair breakage, a dull look, and split ends” (CBS News). Not to mention the straw-like feel and texture your ends will have after 6 months of upkeep. Did I mention that your hair will be significantly more porous? Sorry to ruin the surprise, but if you don’t like how you look with bleached tresses it will be nothing but an uphill battle to grow it out. Once color is applied over the porous strands, color will “drop” over the course of 5 shampoos or less (this often results in an unintended ombre). Overall: Your Hair Will Change in Texture, Moisture level, and Thickness/fullness.

4. Your Wardrobe May Need Tweaking

Ok, so no woman needs an excuse to go shopping, but undergoing a drastic change in hair color may change how you look at your clothes. When I was platinum I felt I could never wear pastels, white, or any light colors for that matter. I opted for darks, a lot of black, and jewel tones because of the high contrast it provided. While I don’t generally wear pastels because I’m very fair, the white-blonde hair made me almost monochromatic so I never even wanted to wear white.

  • Also note that your skin tone may look different in the mirror as well. My blonde strands enhanced the pinky tones in my skin whenever I blushed or had a sunburn.



If you do decide to be on trend this season, I’d love to know how you’re liking it! Leave a comment, and I’d be happy to offer some tips and product recommendations 🙂

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You Should Know About: Coconut Oil

Over the past few months there has been a huge resurgence of coconut oil. Magazines and bloggers alike have been very eager to spread the word about the amazing benefits and uses for this fruity oil. I’m sure you’ve heard the buzz about coconut oil’s beauty benefits by now. But if not, then I’m glad you’re reading! This tropical oil has a high Vitamin E content and contains fatty acids which are anti-fungal, anti-oxidizing and anti-bacterial. Now, you may be wondering, “Julia, why are you telling us about a cooking oil?” Because it’s useful for so many other things!! Here is my sum-up of the best ways to use this delicious-smelling oil:


  • Hair Mask/Deep Treatment (this post will tell you how to apply it)
  • Dry Scalp Treatment
  • Frizz Remedy (think of it as a more natural version of Moroccan Oil)
  • UV shield, helping to maintain color and prevent fading


  • Eye Makeup Remover
  • Lip Moisturizer


  • Moisturizer
  • Massage Oil
  • After-shave Moisturizer
  • Moisturizing Scrub (just add sugar!)
  • Breaking in new shoes
  • Jogger’s Nipple
  • Natural Sunscreen: SPF 4


  • Use on cinnamon raisin toast instead of butter
  • Mix with butter (vegan or dairy) for popcorn topping
  • Mix with garlic for a sweeter substitute than butter (in sauces & general cooking)

Summer Hair Rx

After a summer filled with time spent poolside, lounging at your favorite beach, relaxing on your building’s roof deck, and gallivanting on your family’s boat I hope everyone is feeling well rested and thinking, “Wow, did we do any work this Summer?” While your brain may have been on vacation for the past few months, your fun in the sun was wreaking havoc on your hair.

Sun, salt, sand, wind, chlorine, and humidity all make your hair a bit haggard, but you don’t need me telling you this–that’s probably why you’re reading this post! There are a few different measures you can take to mend your tresses, but each one starts out with getting a trim–this allows you to be treating healthy hair, not wasting your time on the dead and mangled ends. After the trip to your stylist you should start doing treatments on your hair; the frequency that you do it is up to you, but I recommend starting off with once every other week to see how you like it. Depending on how fried my hair is feeling, I bump up my treatments to once a week or sometimes twice in one week, never more. To maintain your mending mane, start applying a conditioning product after you shower.

The Products Listed:

  • mmmmmmmmmm1. Bumble & Bumble Mending Masque
  • mmmmmmmmmm2. Bumble & Bumble Quenching Masque
    mmmmmmmmmm3. Organic Virgin Coconut Oil
    mmmmmmmmmm4. L’Oreal Professional Absolut Cellular Repair
    mmmmmmmmmm5. Moroccan Oil Original Oil
    mmmmmmmmmm6. Sebastian Potion 9 Styling Treatment
    mmmmmmmmmm7. Sebastian Whipped Creme
    mmmmmmmmmm8. Bumble & Bumble Quenching Complex
    mmmmmmmmmm9. Bumble & Bumble Mending Complex

Why I listed these specific products:

After working in a fashion-forward salon for about a year here in DC I had the opportunity to try nearly every product I listed. I say “nearly” because the only 2 I have not tried were the B&B Quenching Masque and Quenching Complex. I never bothered to try them because my hair has always been too damaged–the Mending Masque and Mending Complex were much more beneficial to my needs than the Quenching series. I have tried and loved (nearly) each one of these products. All are available for purchase in salons, with the exception of…

The one I didn’t mention: Coconut Oil. I will be doing an in-depth post on coconut oil at a later date, but for hair treatment purposes:

– Scoop out a spoonful and work it into your dry hair, starting from mid-hair shaft and working it through to your ends, really focusing on your damaged ends. Many people suggest sleeping with your hair like this in a braid or bun and washing your hair in the morning. I prefer to shower at night, so I apply this at about 3-4pm and shampoo as usual before bed. Note: this oil starts in soft-solid form and melts with the heat of your hands; don’t be alarmed that it isn’t a liquid when you buy it.

– For a lighter treatment: wet or dampen your hair first and follow the same instructions.

You can find coconut oil in your local health food store and at Whole Foods.

With regular maintenance you should start to see a noticeable difference in your hair within a month or so.

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